A business leader with marketing expertise of 10 years. Sam holds a BSc (Urban & Regional Planning) from Obafemi Awolowo University, Ile-Ife; PGD (Mass Communications) and MBA (Marketing) from the University of Lagos.

He is an alumnus of the Executive Education Programme of the prestigious Lagos Business School (LBS), the Integrated Brand Experience (IBX) Course from Orange Academy, and the Specialist Course from the elite Dubai College of Tourism (DCT).

He is a Recipient of the Ooni of Ife Royal Leadership Awards 2020. The same year, he was appointed a member of the Tourism Sub-sector Committee of the Lagos State Government COVID19 Pandemic Committee, and in June 2021, he was appointed as the National P.R.O of the Nigeria Tour Operators Association (NATOP).